Well, it wasn’t a dark and stormy day. It should have been. But that’s the weather for you. Directionless but determined, a young King set out on a journey. Where was he headed? Your guess is as good as his.
On the road to nowhere, without a dime to his name, King camped in Tokyo airport, met Kiwis in New Zealand, swung by Korea and Hong Kong, rode horses to bars and drank more than a few with many. Aimlessly looking for direction, he finally found it. In the Australian outback.
Riding a beat up motorcycle he put together himself from random parts, King kicked up dust all over the Outback. One day his bike spluttered into a gas station in the middle of nowhere. An old Aussie chucked him an oilskin Duster. King put it on and his journey truly began.
The trusty oilskin traveled home to Pennsylvania with him. Still not sure where life was taking him, King was caught in a rainstorm while riding his horse. His Duster came to the rescue, setting the course of his life’s work. He discovered the road he should ride.
And that’s what he did. He rode on. He started selling Dusters out the back of his Jeep Wagoneer. People loved them because they’re good in all weather, and last forever. King decided early on that quality was not negotiable. He started making more products, including oilskin hats worn by ranchers, farmers, and even Crocodile Dundee.
In a world of iTube, MeSelfies, Instabox, and Netface, we think it’s time to get back to a simpler era. When people sat outback and shared stories about their long rides. There are only two ways to live. And we choose the other one. Because who doesn’t want to get out and live the adventure.